America's Cup Uncovered: Episode 16 - The look and feel of the Cup

by ACM 
America’s Cup World Series - Day 2, 13 November 2011

America's Cup Uncovered is a weekly magazine video program is designed to show America's Cup fans the people, places and stories that are the backbone of the America's Cup.

Featuring behind-the-scenes sneak-peeks, athlete profiles and up-close action on and off the water, America's Cup Uncovered will take an in-depth look at the 34th America's Cup edition over the next two years, offering an exclusive window into one of the most prestigious events in sport.

This week we meet the America's Cup design agency, Designwerk, who is responsible for the look and feel of the America's Cup on TV. The agency was tasked with capturing the new extreme sports look on screen, as well as creating the opening title sequence for use in live TV events, including AC Uncovered. If San Francisco Bay provides the perfect conditions for sailing on the edge, the city's infamous streets offer the ideal combination of gradient and gravity for Freeboarding, which is like snowboarding on city streets for adrenaline junkies. Extreme sports are a part of the culture in San Francisco. Bay Area resident and newly crowned Kiteboard World Champion Johnny Heineken recently had the chance to to ride side by side with ORACLE Racing while they were training off the shores of the city front. Then we get the latest crew news from each of the America's Cup teams as they prep for racing to start at the America's Cup World Series San Diego. We check out the leader board going into our first US stop on the 2011-2012 America's Cup World Series tour.

Here is Episode 16, we'll carry the latest edition each week on Sail-World. Sail-World's full America's Cup and World Series coverage can be accessed by http://www.sail-world.com/NZ/index.cfm?seid=362!clicking_here

At the time of publication this video was not blocked in New Zealand by America's Cup Events Authority