America's Cup: ACRM's Iain Murray reflects on the way forward

ACRM’s Iain Murray: "The Event authority is trying to run this on a commercially sensible basis. Clearly running an America’s Cup event - a World Series event - is a very expensive operation. If the income is nowhere near the cost, it’s not going to happen."

Top Australian sailor, Iain Murray, is Regatta Director and CEO of the America's Cup Race Management (ACRM) organization.

Murray is in charge of independent conduct of the regattas, and at the lead in pushing forward all the changes necessary for the America's Cup World Series, the 2013 Louis Vuitton Cup and the actual America's Cup. www.cupinfo.com/!CupInfo checked in with him last Sunday on the final day of racing in Plymouth. Murray talked about ACRM's focus going forward, plans for changes at the next ACWS stop in San Diego and for 2013, and the possibility of new teams joining up:

CupInfo:
Iain, after the first two events, are the World Series showing their full potential already?

Iain Murray:

We’ve developed a whole lot of boats and an event and new tools and cameras and the way we run races and umpiring and, look, it’s going well. There’s no question that I think we’ve met our targets. It’s not that we’ve got wonderful tools, it’s how we use them to the best of our ability in the most efficient way that we can, and get the most out of them in terms of the races -- getting great races, the viewers getting great pictures, the audience on the hill getting a great experience, all of those sort of things. We have to work harder, to detail what we’re doing, to make it tighter and better.

CupInfo:
How much of the technology have you been able to use, so far? 30%, 60%, do you think?

Iain Murray:

We’re using most of the technology ... everything we set out to develop is up on line and we're using it. Are we getting 80-90% out of it? Probably not. We’re probably, I think at this event, probably got 70% of what we could get, out of what we’ve got. So there’s clearly still a lot of work to do. We were probably at 50 or 60%% in Cascais, we’ve chipped up here a little bit, and we're going to get better and better.

CupInfo:
What are the main developments in the pipeline for Race Management?

Iain Murray:

I think we’ve got to look at the race courses, how the crews manage the boats, how they get better, how we bring the race courses into the public arena, what television shots we have, how the commentators think ahead, who selects the pictures, how they see the events of the race unrolling. There’s so much we can get ahead of the curve on, that we really need to.

For the full interview http://www.cupinfo.com/en/americas-cup-iain-murray-interview-plymouth-11076.php!click_here