America's Cup: Inside Wednesday's Media Conference

34th America’s Cup - Competitors annoucement pres conference at San Francisco Ferry building

San Francisco based sailing journalist, Michelle Slade, was at the Media Conference held in the San Francisco Ferry Building on Wednesday. It was too difficult for ACEA to put on a phone line for the international media to listen in to proceedings. Here's Michelle's take on the day:

Let's get it on

Or perhaps better stated, let’s get on it, as there were no real surprises at Wednesday’s 'unveiling' of the official entries for the 34th America’s Cup - the eight contenders including defender ORACLE Racing are: Emirates Team New Zealand, Artemis Racing (SWE), China Team, Team Korea, Aleph-Equipe de France, Venezia Challenge (ITA) and Team Energy (FRA). A ninth entry will be announced on June 23, and it’s rumored to be a Spanish team.

Other 'unveilings' included the new brand of the America’s Cup 34, 'America’s Cup 2.0'. As described by Richard Worth, Chairman of AC34, 'It’s sleek, it’s modern, it’s sophisticated - it’s everything our competition now stands for. Visually this evolution sees the logo take prominence representing elements of the next generation of the racing boats in the shape of the ‘A’s as well as the host city of San Francisco - you can see the subtle, maybe not so subtle reference to the towers of the Golden Gate Bridge represented in the ‘A’s. Finally the Cup itself has been streamlined to simplify the form while also retaining the beauty of the oldest trophy in sports.'

Worth also presented the new Louis Vuitton Cup branding- a new logo that defers to the shape of the hulls and sails of the new boats, with the deep blue referring to the yachting universe and the America’s Cup, and the brick red signifies the more traditional look of Louis Vuitton mimicking the interior color of Louis Vuitton leather goods.

In other news announced, the dates for the third World Series event for 2011 will take place in San Diego, California, November 12-20. Worth stated that to date, just five of the proposed 16 World Series event venues have been confirmed but that bidding continues to fill the remaining 11 sites.

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