America's Cup: New brand and image partnership announced with SME

SME Branding Inc, New York will partner with the 35th America’s Cup
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The America's Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America's Cup.

SME's challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as 'The World Cup of Sailing'.

'It's great to be working with the fabled America's Cup brand and their leadership team on the brand development of one of the most prestigious and esteemed events in the world,' said Ed O'Hara, Senior Partner.

More about America's Cup 35: www.americascup.com

More about SME: www.smebranding.com/