Australian companies out in force at METS 2011

by AIMEX 
Frank Ireland Marine Tuft, Greg Maxwell Adit Marine, Robert Wilson Palm Plastics
AIMEX ©
32 Australian companies once again impressed at this year’s 2011 Marine Equipment Trade Show (METS) in Amsterdam - the world’s largest trade exhibition of equipment, materials and systems for the international marine leisure industry.

The Australian Pavilion had moved location this year and included for the first time 'The Outback Café' which was themed profiling iconic Australian images, wines, beer and food. This café was a key attraction during the show and was the location of the Australian outback party which was touted as being the best international party at METS.

An invite only event it was hosted by the Victoria and Queensland state governments with the Honourable Andre Haermeyer, Commissioner to Europe, State Government of Victoria, Carrie England the Queensland Government Representative based in the UK being present on the night. Also in attendance was Anne Craig, Secretary, Australian Embassy in the Hague. The party attracted key stakeholders and clients interested in buying Australian made products.

CEO of AIMEX Maryanne Edwards stated 'networking is essential to drive business sales and increase your contact base and for this reason the function at METS was an important part of the programme for the Australian exporters.'

John Hogan Superior Jetties and Oscar Siches (600 x 450)
AIMEX ©


Alistair Murray Ronstan based in Victoria said 'All of the Victorian companies exhibiting at the METS show in Amsterdam deeply appreciated the support from the Victorian Government and in particular the personal involvement of Andre Haermeyer, who walked the show, met with exhibitors and their customers. At such a difficult time for Australian exporters it was most opportune to be receiving such solid and meaningful support. Alistair, a Victoria Hall of Fame recipient said it was fantastic the Victoria government is recognizing the importance of the marine sector and has developed a proactive strategy to drive our industry sector.

Barry Jenkins a director of AIMEX based in Queensland said ' without the support of the Queensland government and the Gold Coast City Council who both see the marine sector as a significant part of the Queensland economy many companies could not afford to be present at this show. Having Carrie England at the show for 2 days supporting the Queensland companies and providing some key insights into the market was invaluable.'

The Ronstan crew (600 x 450)
AIMEX ©


All companies reported a positive outcome from the show despite visitor numbers appearing lower than previous years but this appears to be the norm in the current economic environment. All exhibitors felt a key value is in the networking that takes place as this show as it is where all the key players in the industry gather to do business. The saying 'if you do no other show do METS' is heard over and over again.

The Honourable Andre Haermeyer, Commissioner to Europe, State Government of Victoria addressed the function promoting the key strengths of Australian businesses being innovation, quality and a can do attitude. He said ' in the current global market many players are looking to do business with Australian companies given the resilience of the Australian marine sector and the current Australian economy which has weathered the GFC extremely well.' This certainly was evident during the show as a number of boat builders advised they were looking to source more equipment from Australia due to the stability, resilience and innovation being seen in the Australian market.

A substantial group of members and industry heavyweights exhibited in the Australian pavilion including Aeronaut Automation, Adit Marine, Aqualuma Underwater Lighting, Austral Propellers, Barz Optics, Coursemaster Autopilots, Donaghys, FinScan, GME, Hydrive Engineering, Kinetic Technology, Marine Tech Industries Australia, Marine Tuft, Marine Protection Systems, Muirs, MultiPanel, Outback Marine, Palm Unbreakable Drinkware, Polyflex Group, PowerDive, Ronstan International, Sanctuary Cove International Boat Show, Stormy Seas, SOS Marine, Marina Industries Association of Australia, Release & Retrieve Boatlatch Pty Ltd, Superior Jetties, Superyacht Australia, Tide Tech, TMQ International, Vuplex and VEEM Propellers.

More at www.aimex.asn.au