Over the past ten years the TetraMedia group has been one of the world leaders in online 24/7 marine news with Sail-World and Powerboat-World the largest online marine publications in the Asia Pacific. Now that the 35-65 age bracket has migrated to online media consumption, the Net audience has become very important for the marine industry. Major marine industry groups say 80% of people who walk into their boat-yard, marina or store have done online product research in advance.
Nobody is surprised the marine industry has signaled that its no longer prepared to wait a month or two for industry news. TetraMedia's Marine Business News now reaching more than 25,000 trade readers in the Asia Pacific from New Zealand across to the Middle East, every week.
Jeni Bone, founding Editor of MarineBusiness-World.com . ..
Over the past 10 years Tetra's media flagship, Sail-World has extended from the Asia Pacific into the US and Europe, with racing and cruising publications. Its six sailing editors have become collectively the most quoted online sailing news sources in the world.
Powerboat-World has become a major media source as well with Editor Bob Wonders providing an entertaining news mix for the ever growing Asia Pacific audience. Its weekly news magazine has an audience of more than 22,000 readers across the Asia Pacific and is often quoted in mainstream news media world-wide.
Delivering local news 24/7 Sail-World Racing, Sail-World Cruising, Powerboat-World and Marine Business News have an amazing 93% of the Asia Pacific online marine news audience. Back in 1997 we were pioneers, but with over 200 years of print and online experience between the TetraMedia team, we continue to learn more every day.
For some of you new to Marine Business News, this is your first taste of relevant, up-to-the-minute marine industry news. Welcome aboard!
Our marine group online circulation is now closing fast on 150,000 readers each month so naturally you will want to talk to us when you are framing your 2008-2009 budget.
Over the past month we have covered most of the regions in Asia-Pacific, including Australia, New Zealand, China and Hong Kong, Singapore, Malaysia, Singapore, Vietnam, Thailand, India and the Middle East. Down the page you will find the key stories of last week and the past month.
Stories has been as diverse as corporate profiles on Navico, Raymarine, Garmin, Burke Marine, E Marine and Aqualuma, product reviews, business opportunities locally and internationally, insight from seminars, new regulations, industry and government initiatives, international research and trends, AIMEX achievements and updates on exporting, previews of Boat Shows from Miami to Mandurah, AMIF and SYAB Award winners – and much more.
This week we bring you a host of sales results and feedback from SCIBS, a preview of SIBS and news of a plethora of boat shows in the Arabian Gulf; two slated for the wealthiest emirate in the region Abu Dhabi, where the net wealth is around $17m per person and interest in recreational boating is creating enormous demand.
There are also plenty of opportunities for Asia Pacific businesses interested in exploring the options in Korea, showcasing products and services at the inaugural Korea Boat Show, 10 to 15 June in the Gyeonggi Province, home to Samsung and LG Electronics.
South Korea is one of the most affluent countries in Asia and boating is rising in popularity, along with skiing and golf! The catchment area for the Show is 11 million people and Boat Show organisers anticipate around 40,000 visitors to the four day event, which coincides with the Korea Match Cup yachting tour event.
Also this week, a look at a Strategic Marine, a WA ship building company that is expanding to Vietnam and Mexico. The company has come a long way from back yard boat builders in 1984 to become one of the leading manufacturers of high speed aluminium ships in Australia and to date has designed and built more than 322 vessels with an order book in the vicinity of US$250m.
In the realm of marketing the boating lifestyle to the broader community, the Grow Boating initiative has secured for its members an excellent marketing opportunity through Fairfax's Sunday Age – an advertising rate that is 60% off the regular rate for its consumer feature, 'Discover Boating'. This will appear in the paper 29 June, reaching more than 722,000 readers.
We will be adding to the Marine Business News site every day, with snippets, features and news items that will inevitably impact on your business.
This week we introduce Mark O'Brien the New Zealand marine cartoonist who brought the Monsta's to the America's Cup. Mark will be a regular contributor to Marine Business News.
Please keep in touch with any news or product info you may have. We want to reflect the industry, trends and innovations that assist you in your business.
Jeni Bone, Editor
Get onboard Grow Boating's ad initiative Jeni Bone, Grow Boating has secured a 60% reduced rate for advertising in a dedicated Discover Boating feature in The Sunday Age.... [more]
Abu Dhabi is the place to be (and be seen!) Jeni Bone, The Arabian Gulf will host two shows in Abu Dhabi in the next year, the first is scheduled for November organised by Knotika Holding, the second scheduled for March 2009 organised by Informa Yacht Group, the owners of the Monaco Yacht Show.... [more]
Earthrace asks for Industry help Earthrace media, Earthrace, the world's fastest eco-boat, has sustained significant damage to its propeller as it hit sea debris on its departure from Koror, Palau, the eighth refuelling stop of its world record circumnavigation attempt. The crew are calling on the Singapore business community to help save the world record attempt.... [more]
Sanctuary Show Draws Interest to AIMEX members Kate Duryea, Sanctuary Cove International Boat Show drew international buyers which brought significant results for members of the Australian International Marine Export Group (AIMEX). The peak body representing leading Australian marine exporters supported the International Business Lounge along with Austrade, the Queensland Government, Gold Coast City Council and Sanctuary Cove International Boat Show.... [more]
Mustang celebrates SCIBS success Media Services, Mustang Marine is celebrating a successful SCIBS, despite acknowledging that the crowds were down on last year when it was among the throng on the marinas compared to its location this year, tucked-away in the Hyatt lagoon.... [more]
WMRT Korea Match Cup to be televised WMRT media, The World Match Racing Tour, the leading professional sailing series will have live television coverage of its next event, the Korea Match Cup to be held in San Hwasung City in the Gyeonggi Province of Korea.... [more]
Two Cows- Variations on the Theme Assorted contributors, Some times, in the middle of winter, when the low pressure systems form off the coast and the ports are closed, its time to think of other things. Here is the Old Old Two Cows story...... [more]
Bowley joins Raymarine as MD Jeni Bone, After just 6 weeks in the job, Ben Bowley, the new MD for Raymarine Australia, is energized and enthused about his role, the company's direction and success so far this year.... [more]
New high performance yacht, Bristolian Southern Spars Media, Bristolian is a 120ft Briand designed performance cruiser. Constructed of composite materials, has a moderate beam and a draft of 5.25m which can be reduced to 3.25m with her lifting keel. The 5 spreader rig is made from high modulus carbon and the rigging is EC6 carbon rigging discontinuous, meaning it runs from spreader to spreader with tip-cups at the end of the spreaders.... [more]
Boating Alert for North Coast NSW Maritime Media, NSW Maritime advises the boating public of the north coast to be alert to swollen creeks, streams and rivers. The waterways of most concern are those north of the Nambucca River.... [more]
Evolutionary success in Australian Marine Awards Sandman Media, Evolution Boats' impressive 550 Platinum has been named Boat of the Year (Fishing Trailerable – Fibreglass/GRP Under 6m) in the 2008 Australian Marine Awards.... [more]
Bladerider International launches The Bladerider® Media Services, Bladerider International, a leading manufacturer of extreme sailing products, today announced the forthcoming launch of its new strict one design, hydrofoil racing boat, the Bladerider ®FX.... [more]
Oceanic Whitsunday Boat Show Jeni Bone, Next weekend, Abel Point Marina and its carpark are the scene of the Whitsunday Boat Show, now in its 7th year and sponsored by Oceanic Insurance Brokers and Meridien Marinas Abel Point.... [more]
John Muir wins Superyacht Person of the Year 2008 Jeni Bone, ... [more]
Donald Johnston makes Superyacht Hall of Fame Jeni Bone, Don Johnston, one of Perth's quiet achievers and founder of Oceanfast, has been inducted into the SYBA Hall of Fame for his achievements and contribution over a lifetime.... [more]
WA's Strategic Marine takes on the world Jeni Bone, WA's Strategic Marine has grown to be an international ship builder, with a current order book of more than US$250m.... [more]
Conman on the Horizon at Sanctuary Cove Bob Wonders, Initially the boat carried a ‘sold' sign and if we had not unearthed this guy as quickly as we did we could very well have lost sales through the remainder of the show,' he said.... [more]
Beijing Intl Boat & Marina Dev Show (20-22 Nov 08) Paul Cahir, Beijing Int'l Boat & Marina Develop. Show 2008 (20-22 Nov 2008) Chinese recreational boat industry grew 40% from 2005/6. 56 marinas planned or under construction Over 90,000 lakes, 6,500 islands, 20,000 kilometres of waterfront coastline. Potential partners, distributors or agents New Customers Export contracts Establish market presence Publicity to key buyers Contact firstname.lastname@example.org... [more]
Honda's new outboards take centre stage Bob Wonders, Honda Marine unveils new outboard engines at Sanctuary Cove International Boat Show. Although the new engines have retained their light weight and compact styling, they have been considerable enhanced thanks to electronic fuel injection, Honda's revolutionary ‘Boosted Low Speed Torque', nicknamed BLAST by the company, which delivers air/fuel ratio and ignition-timing technology.... [more]
Savage 540 Beachcomber stars at the AMIF Awards Michels Warren Consultancy, The Savage 540 Beachcomber Sterndrive was named winner in the Cruiser Trailerable (Aluminium Under 6m) category at this years prestigious 2008 Australian Marine Industries Federation Awards.... [more]
'Sailing for fun' UK doing serious business Richard Maino - London Press Service, The 'sailing for fun' industry in the United Kingdom is doing serious business..Buyers in the USA accounted for 12 per cent of UK exports; elsewhere it was 19 per cent. Europe remains the top market for UK builders of marine equipment, boats, yachts and superyachts (vessels over 24 metres [about 78 feet] long)... [more]
Online advertising delivers your message TetraMedia, TIME IS MONEY. Especially when you're waiting for your product news to reach your audience.... [more]
Countdown to Sydney Boat Show Media Services, It's not too late to get organized for SIBS. For six exciting days, July 31 to August 5, Darling Harbour will become the headquarters of the Australian boating industry when the 2008 Sydney International Boat Show immerses the city in boats and marine paraphernalia.... [more]
US reduces red tape for recreational boating Jeni Bone, The NMMA is celebrating a potential reduction in red tape, following the House Transportation & Infrastructure Committee (T&I) approval of commonsense legislation known as 'The Clean Boating Act'.... [more]
David Hay, GM of FGI, joins AIMEX Board Jeni Bone, David Hay, general manager for FGI, has been appointed to the AIMEX board replacing Steve Taylor whose role within Nuplex had changed making him ineligible to stay on the board.... [more]
Garmin Counts Down until Independence Day Jeni Bone, 1 July is the official Independence Day for Garmin, splitting with GME in time for the Sydney International Boat Show 31 July-5 August.... [more]
New Zealand Yachts completes refit on Douce France Damon Jones, New Zealand Yachts, New Zealand Yachts completes year long refit on world's largest sailing CAT Douce France. Seen here sailing out of Whangarei Harbor on May 20 leaving for the Pacific Islands where she will continue to charter. Every imaginable component on a sailing yacht was overhauled and brought back to near new standards.... [more]
Low Carbon Marina Initiative launched MIAA, Climate change is pressing to our marine industry. The Low Carbon Marina Initiative is one example of how the marina industry is responding to this challenge. MIAA has partnered with the Carbon Reduction Institute to develop and manage the Low Carbon Marina Initiative.... [more]
Superyachts celebrate excellence and service Jeni Bone, The Australian superyacht fraternity celebrated the high achievers of the industry on Saturday night, culminating in the Awards highest accolade: the inaugural Hall of Fame Award, which went to Donald Johnston, original founder and owner of Oceanfast in WA.... [more]
Navman is now NORTHSTAR Jeni Bone, At this year's SCIBS, Navico demonstrated to the trade, dealers and public alike that Navman marine products are as innovative as ever, just rebranded and rebadged under the Northstar name.more]
Navico moves ahead in 2008 Jeni Bone, On the Gold Coast for Sanctuary Cove Boat Show, President and CEO of Navico, Jens-Thomas Pietralla speaks about trends, the future of Navico brands and growth in Asia-Pacific, particularly Australia - its second largest market after the US.... [more]
Grant Torrens Marine hosts its own Show Jeni Bone, Celebrating 10 years on the marina of one of the Gold Coast's most prestigious residential development areas, Grant Torrens International Marine has become the largest international marine brokerage of its kind in Australia and its boat show grows every year.... [more]
Strong interest in Korea International Boat Show Jeni Bone, There is still time to take advantage of the support – both financial and marketing – offered to exhibitors by organizers of the first Korea International Boat Show in June and get your brand to the many hundreds of thousands of people expected to attend.... [more]
Elemental as Anything Jeni Bone, Solar powered craft are the way of the future, according to Dr Robert Dane, CEO at Solar Sailor, pioneering hybrid ferries and committed to making a difference to the environment and the bottom line.... [more]
Gold Coast Ferries by Spring 09 Jeni Bone, Gold Coast commuters now have a proposed date for the start of the long-awaited ferry service from hybrid-power specialist, SolarSailor and local business Solar Coast Cats.... [more]
2nd Kuwait Boat Show Breaks 12,000 mark Jeni Bone, The second Kuwait Boat Show International, organised by Knotika Holding took place at the Fahaheel Waterfront, Al Kout, from 29 April to 3 May 2008 and attracted a record breaking 12,000 visitors, achieving more than US$50 million of sales.... [more]
WA invests in massive marine infrastructure Jeni Bone, The WA marine industry is powering, with massive investment in infrastructure and upgrades to the Australian Marine Complex at Henderson, just south of Fremantle.... [more]
Full throttle for Super, Mega and Giga Yachts Jeni Bone, The super, mega and gigayacht industry shows no signs of abating, with Russian billionaire and owner of Chelsea Football Club, Roman Abramovich the latest to lay plans for a behemoth. Reports say his testament to affluence, influence and aesthetic could be up to 530 feet long.... [more]
PIMEX 2008: Phuket's boating showcase Jeni Bone, The Phuket International Marine Expo is taking exhibitor bookings for this year's event, predicting increased numbers.... [more]
New Superyacht Visa means Open Waters for workers Jeni Bone, The new super yacht visa has been greeted with unanimous approval from industry and is already attracting business to Cairns.... [more]
Emarine (Where E is for Excellent and Elderkin) Jeni Bone, Idyllically located on Roseville Bridge Marina, next to Echo Point café which according to its neighbours is 'a great place to crack a deal', Emarine Australia is the venture of Jed and Evie Elderkin, exclusive dealer for Back Cove and Sabre Yachts.... [more]
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