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07 Apr 2009                                       To respond to this email CLICK HERE









































Austal ferry order, sea dog, SCIBS countdown, audits & Easter cheer


That segues neatly into my theme for this week: audits and audience. I won't bore you with the technical details, but we hope you'll agree, the ABA's new Web Audit Service is a marvelous thing for advertisers. The service will verify the correct placement and number of tags per page by online publishers and ensure that the web measurement system is capturing web traffic data accurately and reporting in accordance to industry agreed standards.

Cutting the story into digestible chunks, TetraMedia is pleased that our consistent claims of 'quantity AND quality' reach via its three websites will soon be verified. May 1 is the anticipated start date for the new service, so we will bring you the pure, unadorned stats as soon as we can.

Looking at our own March stats, we felt tired when we looked at numbers for March 2009, across our sites in March we ran 937 stories and we generated around 300 of those ourselves, for an audience of more than 125,000 readers.

This week it's a mixed sack of business items - from the SCIBS update, booming Tassie recreational boating and WA commercial ferry manufacturing, to what we in the industry refer to as a 'pregnant panda piece' - a family pet dog, lost overboard that swam 8kms and turned up eating wild goats on St Bees Island. Awwww.

Jeni Bone, Editor



Online traffic audits will make advertising decisions easier
Brendan Maxwell,
Australia's online marketplace will benefit with the web traffic statistics being reported through the ABA's new Web Audit Service. The service will verify the correct placement and number of tags per page by online publishers and ensure that the web measurement system is capturing web traffic data accurately and reporting in accordance to industry agreed standards.... [more]


SCIBS counts down to 21st anniversary show
Jeni Bone,
With just 44 days to go, the Sanctuary Cove International Boat Show – its 21st anniversary – organizers are ecstatic that numbers are strong and innovations are plenty.... [more]


Castaway dog turns up after 8km swim and 4 months on island
Media Services,
A family dog has survived more than four months living off goats on a northern Queensland island.... [more]


Seakeeper appoints international distributors
Martin Flory Group,
Since the exclusivity agreement with Azimut Yachts ended, sales worldwide of the state-of-the-art Seakeeper Gyro Stabilization System have grown rapidly. Seakeeper has brought on six new international distributors to keep up with increasing demand.... [more]


The finance package that could save your life
Finlease,
When you purchase a big ticket item like a motor vehicle, on many occasions it comes with complimentary breakdown assistance. Buy a boat however, and you're left to your own devices. Now, Finlease has introduced a finance solution that gives boat buyers the added peace of mind of free breakdown assistance at sea.... [more]


Vale Kaye Pearson: developer of Ft Lauderdale International Boat Show
Media Services,
Dozens of friends and family members have gathered to remember Kaye Pearson, the entrepreneur and world-class fisherman who nurtured the Fort Lauderdale International Boat Show from humble beginnings to what industry experts say is the largest boat show in the world.... [more]


Austal celebrates Virtu Ferry order
Austal,
Austal has received its second large vehicle ferry order within a week after being selected by leading Maltese operator Virtu Ferries to design and build a 107 metre vehicle-passenger catamaran.... [more]


Internet 101 - Hits are not people
Rob Kothe,
While the internet is now 20 years old, confusion still abounds about the basic recording of visits to websites. When you are being told about the wonderful traffic a website receives, check to see if the claimant has been impressed by the hits, the page views or the unique visitors.... [more]


Tassie boating booms
Jeni Bone,
While other retail sectors are slowing because of the global financial crisis, the Tasmanian retail boat business is healthy.... [more]


Six near new luxury Sunseekers to be auctioned by Marine Auctions
Media Services,
Marine Auctions and Valuations have six near-new luxury Sunseekers for Auction on on Saturday 2nd May 2009 at 10.00 a.m at the Rivergate Marina Complex, 7 Rivergate Place, off Paringa Road, Murarrie, Queensland, Australia (next to the Gateway Bridge).... [more]


Diversification strategy key to Aussie Boat Sales success
Jeni Bone,
Coming off the back of a successful Melbourne International Boat & Lifestyle Show, Aussie Boat Sales has just celebrated its 'strongest March' for a long time, much to the surprise and relief of owner, Scott O'Hare.... [more]


Broadband Radar new from Navico
Jeni Bone,
Navico has released the world's first recreational marine Frequency Modulated Continuous Wave (FMCW) radome across three of its brands – Lowrance, Northstar and Simrad for each of those diverse markets.... [more]


$500 Gift for new d'Albora Customers
Jeni Bone,
Taking advantage of the rarely available marina berths at any one of d'Albora's seven marinas across Sydney, Melbourne and Port Stephens, will pay dividends for the next three months, with all new customers receiving a $500 fuel voucher valid until the end of the year.... [more]


Websters Twinfisher launch new website, new dealer and new warranty
Kelly Schofield,
You could have been forgive for thinking Websters Twinfisher, the specialist aluminium catamaran builder had decided to quietly disappear. But nothing could be further from the truth. Launching a new website, www.websterstwinfisher.com.au, signing an exclusive dealership agreement with Webbe Marine and now offering 5 year warranty on all models, an increase of 3 years.... [more]


Gladwell's Line: Way now clear for more Louis Vuitton Series?
Richard Gladwell,
The Appeal Court of New York State Decision has, of course, fractured the Protocol signed between SNG and Club Nautico Espanol de Vela (CNEV) and the documents linked off that Protocol, these include the Event and Competition Regulations.This will mean that the teams are then free to sail their own events similar to the Louis Vuitton Pacific Series... [more]


Marine Queensland accuses Broadwater MP of being ‘out of touch'
Bob Wonders,
Pete-Kaye Croft, MP for Broadwater, cops a broadside from MQ's Don Jones. Ms Croft had been commenting on the numerous complaints directed at the State Government over the lack of maintenance and the urgent need for large-scale dredging of the Southport Broadwater.... [more]


Win a Laser sailing boat!! - value AUD$9,200 - NZ$11,495
Sail-World.com,
What would you do with a new Laser? To celebrate the 2009-2010 season Performance Sailcraft Australasia, the ‘down under' Laser builder has teamed with Sail-World to launch an online competition. http://www.laser-sailing.net/sweepstakes_form.cfm?SSid=32!Enter_online_now!new to win a choice of a Laser 4.7, a Laser Radial or a Laser Standard sailing boat, built by Performance Sailcraft Australasi... [more]


MV Pacific Adventurer owner liable for enviro disaster
Jeni Bone,
The owner of a ship that leaked 30 tonnes of oil into Moreton Bay, off Brisbane, during a cyclone is likely to face prosecution.... [more]


America's Cup - NY Court of Appeals rules in favor of GGYC
Sail-World,
The New York State Court of Appeals, in the case between Golden Gate Yacht Club (GGYC) and Societe Nautique De Geneve (SNG), regarding the validity of Club Nautico Espanol De Vela (CNEV) as the Challenger of Record, has found in favor of GGYC, reversing the Appellate Division and reinstating Justice Cahn's orders.... [more]


SCIBS Media, VIPs and public will enjoy Ammari
Jeni Bone,
The epitome of luxury, the 60m MV Fantasea Ammari will host Media, VIPs, guests and members of the public keen to inspect this phenomenal vessel during the Sanctuary Cove International Boat Show.... [more]


Airlie Beach hosts 8th annual Oceanic Whitsunday Boat & Leisure Show
Jeni Bone,
More than 7,500 visitors and sales around $9m are anticipated for this year's Oceanic Whitsunday Boat & Leisure Show, to be held on the 6th and 7th of June over the Queen's birthday long weekend in the country's cruising heartland, Airlie Beach.... [more]


AIMEX to hold 2009 Australian Marine Export Awards
AIMEX,
The Australian International Marine Export Group (AIMEX) will host and managing the 2009 Australian Marine Industry Export Awards, to coincide with the Sydney International Boat Show.... [more]


 




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