Women buy boats, Marine Park policies, new team for Audi Vic Week

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 17 Aug 2010
 


Women buy boats, Marine Park policies, new team for Audi Victoria Week

In the week prior the federal election, releases are coming in thick and fast from every party and lobby group stating their version of the facts about boating and fishing, marine parks, traineeships, investment in infrastructure, industry and climate change.

Read them all and make up your own mind, but whatever you do, please disregard Mark Latham's advice to 'donkey vote', surely only the option of an ass. I have lived in a country that had no democratic elections, and believe me, we can't take for granted the privilege of contributing to the process, however the cards fall on Saturday.

On a more erudite note: Nautical archaeologists have uncovered the 4500 year old boat of Khufu, who was buried in the Great Pyramid of Giza. The Egyptologists on Discovery last night, spoke about their find – a perfectly preserved Egyptian boat complete with instructions (predating IKEA by millennia) on how to piece it back together once Khufu awoke in the After Life.

When the Sun God Ra raised him from death, these experts said, Khufu would have had his priorities right, asking first 'where's my wife?' and then 'where's my boat?'

Now, that should resonate with every business!

According to the US Luxury Marketing Council, Baby Boomer women are the most lucrative market. 'Over the next decade, women will control two thirds of consumer wealth in the US and be the beneficiaries of the largest transference of wealth in the country's history. Estimates range from US$12 to US$40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with.'

Australia is no different. Women determine more than 80% of household spending in this country – and that's not limited to corn flakes and cleaning products! We're talking health funds, clothing, restaurants and discretionary purchases like holidays, cars and boats.

That doesn't mean women are ‘fun stoppers' by any stretch of the imagination, proving themselves highly competent spenders and earners. It just means you have to create compelling reasons to consider boating over other pastimes and investments, and enhance the whole buying experience.

In the next weeks, I will talk to some experts in the field of ‘marketing to women' – if indeed we can consider 55% of the population a niche market – and hope you can draw on their insight for the upcoming peak boating season.

Meantime, make your vote count on Saturday, then head out on the water to forget all about it!


Jeni Bone, editor



Audi Victoria Week handed over to new event management team
Jeni Bone,
It is the end of an era as the 15-year veteran event management team of Audi Victoria Week, Doug Jarvis from Rhumbline Marketing, credited with growing the traditional meet from a humble regatta to the one of the state's Top five major events, is replaced by a new company.... [more]
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Want sales and more interest in boating? Talk with women
Jeni Bone,
Judging by the diverse program and range of entertainment at the various boat shows in Australia, and many of those in Europe and the US, it's clear women are finding themselves on the radar. But when you consider females make 80% of ALL purchasing decisions, it's nowhere near enough if boats and boating are to remain relevant and competitive in a world bursting with other pastimes and options.... [more]
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GME's GPS EPIRB price breakthrough
Matthew Heap, Garmin,
Back in 2004 Australia's GME revolutionised the marine safety world with the award winning MT400 406 MHz EPIRB. The MT400 concept, evolutionary design and price point set a new standard in beacon design and became the benchmark to which all other manufactures aspired.... [more]
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Labor denounces 'Coalition fear campaign' on Marine Park lockouts
ALP,
Minster for Environment Protection Peter Garrett and Minister for Agriculture Tony Burke today said the Coalition was waging a dishonest fear campaign on the future of commercial and recreational fishing.... [more]
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Brush up on leisure skills at Leisurefest
Greg Shoemark,
Off-road towing, recreational boating and reversing a caravan are just some of the things you can learn about at Melbourne Leisurefest, Sandown Racecourse, 30 September to 3 October.... [more]
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IBEX wrap challenge attracts All Marine Spares 'hot gun'
Jeni Bone,
Premium international shrink wrap supplier Dr Shrink's first Shrink-Off is drawing major competition. Held during the 2010 International Boatbuilder Exhibition (IBEX), participants are coming from around the globe to show off their wrapping skills.... [more]
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Free Recreational Boating Forum in Perth
NMSC,
The Australia New Zealand Safe Boating Education Group (ANZSBEG) will be hosting a free Recreational Boating Forum on Wednesday 25 August at the Burswood Entertainment Complex in Perth as part of the Marine Safety Conference to address key issues facing the industry.... [more]
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Multihull Solutions opens NZ office to fulfil catamaran demand
Multihull Solutions,
Multihull Solutions has announced it is set to open an office in Auckland bringing a new level of service and choice to this specialist market.... [more]
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Voyage of Integrity: Gold Coast to the Barrier Reef
Creating Demand,
There is no greater test of performance and value for a boat than that of an extended voyage by passionate boaties. Annie and John Sullivan are great examples of what can be achieved through a commitment to pursuing life's great adventures that only owning a boat can provide.... [more]
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No. 1 sailor Watson becomes No. 1 author
Sail-World Cruising,
Australia's No. 1 sailor Jessica Watson has become a No. 1 author this week, when Hachette Australia announced week that the teenage sailor's memoir of her recent voyage had become the biggest selling book in Australia.... [more]
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Boaties launch luxury eco village in North Whitsundays
Sheree De Bono,
A $50 million absolute beachfront eco village on a secluded stretch of sand in the North Whitsundays will be officially launched to the market this weekend – the first major project of its kind to be released in the region.... [more]
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Glowfast and Kayospruce light up Seawork
Titch Blatchford,
UK safety specialist Kayospruce launched its new commercial luminous safety tread and new glowfast safety labels as a first time exhibitor at Seawork in June.... [more]
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Skandia Sail for Gold - Four Golds and Silver for Aussies on top
Craig Heydon,
The Australian Sailing Team has won three Golds and a Silver medal on a thrilling final day of the 2010 Skandia Sail for Gold Regatta in Weymouth, England, to make that Four Golds and a Silver overall.... [more]
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Coalition promises a fair go for fishers
Senator Ron Boswell,
Senator Ron Boswell has sent out a statement of the LNP commitment to the nation's fishing and boating communities urging them to vote to protect their passtimes or in many cases, livelihoods by not voting Green or Labor in the upcoming federal election, 21 August.... [more]
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Australian Fishing Trade Assoc TV ad warns of Green fishing bans
Doug Joyner, AFTA,
The Australian Fishing Trade Association has launched a television campaign focused on Marginal seats to alert recreational anglers to the consequences of voting Labor/Greens in the upcoming election, stating that the Greens aim to lock out more than 30% of the coastline to anglers.... [more]
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Marine Park closures: consequence for marine businesses
Scott Littler, BLA,
In the last week before the federal election, various industry proponents have issued press releases urging media and other businesses to disseminate information about the consequences of voting for the Greens, and the preference deals with Labor. To follow, an epistle from Scott Littler, MD at BLA.... [more]
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ISS and PYA meet in Monaco at MYS
ISS,
The International Superyacht Society (ISS) and Professional Yachtsmen's Association (PYA) are pleased to announce that they are co-hosting one of the must do events during the Monaco Yacht Show, the Meeting of the Associations, again being held at the prestigious Yacht Club de Monaco on Wednesday 22 September 2010 from 17.00-20.00 hrs.... [more]
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BIA Victoria supports Marine Safety Bill
BIA Vic,
Boating Industry Association Victoria support Mr Tim Pallas MP, with the introduction of the new Marine Act, following the extensive and consultative processes involving the industry and Government to produce a Marine Act that provides for safer boating in Victoria.... [more]
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Doyle Sails Aus is looking for a new crew member at its Sydney base
Guy Waddilove,
As part of our continuing expansion plan in Sydney we are looking to bolster our sales team. We are looking for a keen, competitive sailor to base out of our Rushcutters Bay loft working around the Sydney area. The successful candidate will have experience in sales and ideally will have a background in competitive sailing.... [more]
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Jeanneau launches new 360 Docking System!
Mainsheet Media,
Jeanneau has launched the first production-built yacht equipped with the new 360 Docking manoeuvring system. It marks the beginning of a new era in manoeuvring yachts at close quarters. The system integrates a pivoting sail drive and the bow thruster with a joystick control. The joystick makes complicated and stressful docking manoeuvres child's play.... [more]
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New Ocean 640 makes its massive debut at Sydney boat show
Jeni Bone,
Making an impressive appearance at the Sydney International Boat Show, the first in the New Ocean Yachts range, 'Y-Knot', the capacious and meticulously crafted 640 Sports Yacht which according to the company 'offers the fusion of European styling and design with incredibly good performance and an exceptional price'.... [more]
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Both superyachts racing at Hamilton Island use Doyle Sails
Guy Waddilove,
Doyle Sails dominance in the superyacht (100ft+) sector is clearly illustrated by the fact that both of the superyachts racing at this years Hamilton Island Race Week have chosen to exclusively use sails from Doyle. Both Kokomo (58 metres) and Perseus (50 metres) have complete sets of Doyle sails onboard and can compete with the knowledge that they will receive full support from Doyle Australia.... [more]
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RYA boating books now available on the CBES website
Coastguard Boating Education .,
Coastguard Boating Education (CBES) is now selling RYA (Royal Yachting Association) books and DVDs through the CBES website, www.cbes.org.nz. It is a convenient and secure way to purchase your favourite book for yourself, or as a gift.... [more]
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Seawind triumphs at Sydney International Boat Show
Jeni Bone,
In the company's biggest ever showing at an Australian event, Seawind Catamarans has topped off a successful season of sales around the world with a strong local presence, sales and 'hot leads' that number in the hundreds.... [more]
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Green Marinas: a global wave of change
Jeni Bone,
‘Green' is the theme, ‘carbon' the chorus in today's consumer landscape, and the Marina Industry Association of Australia and its members are at the forefront, working to adopt world's best practice.... [more]
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