What powerboating can learn from the ultimate sails-man

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  11 Sep 2013
 



What powerboating can learn from the ultimate sails-man



Journalist Rob Mundle OAM has long had the serendipitous knack of spotting a ‘good thing'.

In his 18-Footer sailing days he pioneered the practice of having the skipper on trapeze and also conceived the concept of adding wings to extend the beam.

With that innovator eye he soon spotted the potential of a 4.2-metre sailing dinghy from the US, which was originally christened the Weekender but later became the Laser.

Mundle jumped on what was Laser number 35 and blatted across the bay. Barely had his feet hit the sand than he signed the Australian rights.

‘Brand awareness is everything in marketing so I put the word out quickly and got the Laser in front of people,' Mundle recalls. ‘The price was right ($695) and what stunned everyone was the performance compared to simplicity.'

Laser 40 years on  © Icarus / ISAF Youth Worlds


The Laser suited the no-nonsense Aussie way of sailing. Mundle also ramped up the social factor and built a great rapport around the class. World-wide more than 210,000 Laser have been sold over the last 40 years so Mundle was on the right track.

‘Too often in this industry boatbuilders think they're marketers. It's easier to be a promoter and find the boatbuilders. The big thing is getting the orders,' he says.

A few years later a 24-footer from the US blipped on Mundle's radar – the J24.

Mundle secured the rights, and for maximum impact at Sydney Boat Show he parked a 911 sportscar beneath the hull and penned the tagline ‘Porsche of the Seas'.

A bigger coup was convincing wives that this flush-decked flyer could adapt to romantic weekending. ‘I put the nicest cushions imaginable on it, placed an esky at the bottom of the stairs, and fitted a toilet and stove. We sold seven boats, deposit paid, at that show,' Mundle says

.
J24 World Championships 2013  David Branigan/Oceansport


Mundle saw similar potential in the Adams 10 and applied the marketing magic when required. It didn't end there ... he casually suggested to John Biddlecombe that the market needed an affordable, fibreglass centre-cockpit cruising yacht for dreamers. Six weeks later the Manitou 32 was born, and Biddlecombe flogged more than 100 hulls.

Could he market a dog? ‘A dog gets found out,' Mundle says without hesitation. ‘The boat has to be right.'

So what is a yachtie doing in this powerboat column??

Well, the same marketing logic applies across the whole boating sector. Those traits of simplicity, sociability and affordability, along with exceptional performance, will be eternally popular.

Powerboating has had its Bertram 25, its Kawasaki jetski, its Quinnie tinnie but surely we're due for something new to propel the next generation of boaties. It will just take a keen eye to find it.

In boat show news: On the The 26 to 29 September running of the Auckland On Water Boat Show – the 15th edition of the annual event formerly called the Auckland International Boat Show – features a number of brand-new trailer powerboats, and sail and motor yachts. Michelle Khan, CEO of the Auckland On Water Boat Show, says the September timing of the show offers New Zealand boat builders and distributors the ideal opportunity to display the newest models as boating enthusiasts prepare for the busy summer season on water. Lots more boat show news, read on...

Ian Moule took the win in the final race - P1 AquaX Championship 2013  P1 AquaX

And on powerboat competitions: At the P1 AquaX Championship, the heavens opened shortly before the final race at Stone WaterSports club flattening off the sea in St Lawrence Bay and it was Tim Batte who led the 300 Class into the first buoy with Ian Moule hot in pursuit followed by Nick Thompson and Khris Leach leaving Huddleston trailing. But Batte dropped back later in the race suffering from mechanical problems leaving the way for Ian to take the final win. Read more inside...

UIM-ABP Aquabike Class  Vittorio Ubertone/ABP


And finally at the Grand Prix of Italy, Youssef Al Abdulrazzaq has sent a clear message to the world's top Runabout GP1 riders on the UIM-ABP tour that he is the man to beat in 2013 after another dominant performance to complete the win-double in Viverone and emphatically win the Grand Prix of Italy.

Much more news below...


Mark Rothfield



It's an Open and shut case in battle of the sexes
Mark Rothfield,
If you want to know what men like, and what women like, it's right here in the fibreglass fles - Forget ‘Men are from Venus, Women are from Mars'.... [more]
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One&Only Resorts to take on management of Hayman
Mulpha Australia,
Mulpha Australia has entered into an agreement with Kerzner International Holdings Limited, a leading international developer and operator of destination resorts, casinos and luxury resorts, to assume management of the highly acclaimed luxury island resort Hayman, Great Barrier Reef.... [more]
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Quality kids' polarised sunglasses
Jeni Bone,
Barz Optics the Gold Coast based Sunglass Company have released a range of kids polarised sunglasses ideal for active sporting kids – junior sailors, cricketers and the like.... [more]
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VIP courtesy vehicle at Gold Coast City Marina
Jeni Bone,
The team at GCCM identified the perennial dilemma of getting to and from your marina berth and house when taking your boat to and from the GCCM for service and maintenance work.... [more]
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New boats always a feature of Auckland On Water Boat Show
NZ Marine,
The 26 to 29 September running of the Auckland On Water Boat Show – the 15th edition of the annual event formerly called the Auckland International Boat Show – features a number of brand-new trailer powerboats, and sail and motor yachts.... [more]
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Vicsail & French-Australian Chamber of Commerce unite in Beneteau Cup
Creating Demand,
Vicsail is pleased to announce that they have partnered with the French Australian Chamber of Commerce and Industry (FACCI) for their popular annual Beneteau Cup regatta.... [more]
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Flamingo Bay heads to Yamba for full survey inspection
Jeni Bone,
Adventure Ship, Flamingo Bay has departed Southport for a significant period in slips at Yamba Hardwoods, in preparation for being handed over to her new owner, after the much-anticipated Auction, Monday 7 October at Southport Yacht Club.... [more]
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Cannes Boat Show - Jeanneau announces a new 64 foot sailing yacht
Mainsheet Media,
Jeanneau, the quality French yacht builder will be officially announcing a new 64 foot model at the Cannes Boat Show this week.... [more]
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Westpac Lifesaver Rescue Helicopter receives CYCA SOLAS Trusts grant
Jennifer Crooks,
The fundraising Manager for Westpac Life Saver Rescue Helicopter (Lismore), Zeke Huish, said this grant provides the necessary funds to purchase a life raft that will improve the service's ability to respond effectively to missions over water... [more]
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PSP Southampton Boat Show - Sebago celebrates 45 years
Jessica Francis,
At the PSP Southampton Boat Show the premium footwear brand, Sebago, is commencing their 27th year of exhibiting this September with the introduction of their new ‘Pure' Sebago Spring / Summer 2014 brand campaign... [more]
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P1 AquaX Championship - Nail-biting showdown on the Essex Riviera
P1 AquaX,
At the P1 AquaX Championship, the heavens opened shortly before the final race at Stone WaterSports club flattening off the sea in St Lawrence Bay and it was Tim Batte who led the 300 Class into the first buoy with Ian Moule hot in pursuit followed by Nick Thompson and Khris Leach leaving Huddleston trailing.... [more]
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Grand Prix of Italy - Dominant performance from Youssef Al Abdulrazzaq
Aquabike.net,
At the Grand Prix of Italy, Youssef Al Abdulrazzaq has sent a clear message to the world's top Runabout GP1 riders on the UIM-ABP tour that he is the man to beat in 2013 after another dominant performance to complete the win-double in Viverone and emphatically win the Grand Prix of Italy.... [more]
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European Grand Prix - Nicolini and Polli claim spectacular home win
Karien Jonckheere,
At the European Grand Prix, spinning boats, upset favourites and a spectacular win for the home team – the fifth round of the UIM Skydive Dubai XCAT World Series couldn't have been scripted any better.... [more]
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America's Cup 2013 Races 3 & 4 Streaming live here
Sail-world.com,
The 'September Showdown' for the 34th America's Cup continues at 1315 PST time today Sunday 9th of September. The Live Broadcast with commentary by Olympic Gold Medallist and Artemis helmsman Nathan Outteridge will run from 1:00 -3:00 pm PT. That is 9pm GMT, 10pm in France & Spain etc, 6am Sydney time, 8am New Zealand time.... [more]
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UIM Skydive Dubai XCAT World Series - Fazza claims Pole Position
Karien Jonckheere,
At the UIM Skydive Dubai XCAT World Series, Fazza will start this afternoon's fifth round in Pole Position after a mighty battle out on the water this mornings in Pole Position after a mighty battle out on the water this morning.... [more]
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P1 AquaX Championship - Final rounds on St Lawrence Bay
P1 AquaX,
The final rounds of the P1 AquaX Championship commenced today at Stone Watersports Club in St Lawrence Bay, with Dave Huddleston showing his form in the Superpole by taking an outright win with Ian Moule in second place.... [more]
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Going fishing, Protect your phone with LifeProof + Videos
Jarrod Day,
Today, anglers right around the world heavily rely on technology to find them fish, whether it is with the use of their depth sounder, GPS, iphone or ipad, this new technological advancement is now used in all aspects of water sports.... [more]
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Grand Prix of Italy - Heat 1 win for Youssef Al Abdulrazzaq
Aquabike.net,
At the Grand Prix of Italy, Kuwait's Youssef Al Abdulrazzaq produced a sensational performance and the drive of the day to win heat 1 in Runabout GP1 on Lake Viverone. Nacho Armillas took the chequered flag in a thrilling and nail-biting heat in Ski GP1, with Slovenian Freestyle star Rok Florjancic once again producing another breath taking performance to seal top spot.... [more]
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UIM Skydive Dubai XCAT World Series Round 5 - Victory for new pairing
Karien Jonckheere,
At the fifth round of the UIM Skydive Dubai XCAT World Series, the relatively new pairing of Salem Al Adidi and Talib Al Sayed enjoyed the view from the top spot of the podium for the first time ever today.... [more]
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P1 AquaX UK Championship - St Lawrence Bay to host finale
P1 AquaX,
A little more than 1000 years ago, St Lawrence Bay was the site for one of the most famous Viking battles in Britain, the Battle of Maldon where the Vikings were successful against the Anglo Saxons, this weekend will see a battle of a different kind to crown the P1 AquaX UK Champion.... [more]
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P1 SuperStock and AquaX Championship final round postponed
P1 AquaX,
Unfortunately, commercial fishermen have halted P1's hosting of the final round of the 2013 SuperStock and AquaX Championship in Marathon next weekend after they raised objections to the event moments before final permissions were due to be granted by city and coastguard officials.... [more]
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America's Cup 2013 Race 1 & 2 Live Streaming here
Sail-world.com,
The 'September Showdown' for the 34th America's Cup begins this at 1315 PST time today Saturday 8th of September. Racing on Saturday and Sunday will be live from 1:00 -3:00 pm PT. That is 9pm GMT, 10pm in France & Spain etc, 6am Sydney time, 8am New Zealand time. Live racing, press conferences and replays can also be viewed here.... [more]
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UIM Skydive Dubai XCAT World Series - Fazza back on top
Karien Jonckheere,
At the UIM Skydive Dubai XCAT World Series current leaders , Fazza, proved their eyes are firmly set on the top of the podium as the fifth round of action got underway in Arona this morning. Taking to the water for Official Practice, the duo of Arif Al Zaffain and Mohammed Al Marri recorded the fastest lap of the morning, completing the 3.5 nautical mile lap in 2.29,62.... [more]
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Middle Harbour Yacht Club Celebrating 75 Years!
Pip Lodder,
Sydney's premier sailing and recreation centre is abuzz with excitement as Middle Harbour Yacht Club enters its 75th season. The club is planning another year of events, both on and off the water, with its Diamond Jubilee celebrations taking centre stage... [more]
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UIM GT15 World Championship - Victory for Paul Zujenkov
Emma Slater,
Over the weekend of 31 August-01 September 18 drivers, representing four different nations, competed at the Junior UIM GT15 World Powerboat Championships held at the National Watersports Centre in Nottingham.... [more]
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UIM Skydive Dubai XCAT World Series - Stark replaces Daniel Svenson
Karien Jonckheere,
He's only ever sat in an XCAT boat for 10 minutes, but by the end of the weekend, Erik Stark will be a fully fledged throttle man in the UIM Skydive Dubai XCAT World Series.... [more]
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