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03 Jan 2014
And as the year begins we are blowing our own trumpet!!
Obviously the America's Cup was a major boost but the traffic trend continues upwards but when you think about it's not surprising...
At the last World Yacht Racing Forum 2013 (WYRF) in Gothenburg, the attendees voted on the most important media for sailing at 80% of the audience is the internet... TV is 17% (but who has that budget?) whilst print is down to 3%.
And put that in context, after almost half a century of sailing media domination... the latest figures suggest that one of the best known Australian sailing and yachting magazine has 4,000, maybe even 6,000 subscribers per month.
That's the number of readers Sail-World hit this year at 4am on January 1st.
In 2000 we registered Sail.World.com not sail.auz or sailing.aus. It's not rocket science we followed the standard media model, good enough for News Ltd. Good enough for us, a mix of local news and international content, 24x7 news.
We had competitors then their names go down in history, Quokka.com, BoatingOz, Sailingonline, but they died away.
And as we've spread our content has become more international as well, we had the largest media contingent at the last two Olympic Games and the America's Cup, and we will have the most significant presence on the ISAF world sailing cup circuit in 2014. And then it's the Volvo Ocean race, our European head office is just 40 mins down the road, so you can imagine that our coverage will be more intense than others.
In 2014 we will launch 11 new sites, yes 11, that will bring the group to 30 sites, we operate 24x7, and our news is published in 78 languages, some 15 of those we have 1200+ words and phrases that have been translated by our team.
By the end of 2014 we expect that list will have grown to 30 languages, meaning Sail-World translations will be available to 95% of the sailing readers worldwide.
We are very pleased that the biggest growth area in Sail-World.com's Australian sailing news is the class by class, state and national titles.
They are using our News Submit, Photo Submit and Results Submit... just read this newsletter, you can see the news.
We will stand aside and let you read the latest news.
If you liked this newsletter, do nothing, we will send you another .. Naa, please don't send me another.
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